Our mission

Everything you find here is chosen on three things.

  • Safe

    Small children put everything in their mouths and climb on everything. So we look at materials, fastenings and loose parts first. Only then at the price.

  • Sustainable

    One thing that lasts for years beats three that are finished after a season. What gets passed on to a sibling or a neighbour's child is the most sustainable choice there is.

  • Quality

    We look for fabric that is still soft after ten washes, seams that hold, and sizes that are right. If something does not earn its place, we do not sell it.